Just another K-drama with complicated love-story amidst power-struggling conglomerate family, enemies from past & present, case of terminal illness, amnesia, accidents at the crucial point - finally happy ending with endless promises of everlasting love! The drama is the usual tried & tested K-drama formula that we have known in countless other stories, just executed with fresh casting. The lead pair & marketing efforts make this drama popular, in my humble opinion - which I respect & feel which is what made me take note & watch it. But sadly neither the story nor the characters had any depth for it to remain memorable or call it a drama worth the hype it has created.

PROS:
• Pace: Easy to follow storyline, but can be seen as sluggish.
• Good cinematography & OST (especially: Crush's Love You with all My Heart)

CONS:
• Nothing new/memorable/worth rewatching as hyped (Please see below to know what is "memorable" imo)
• Superficial acting:
They have casted such talented artists but they are doing the bare minimum. None of them resonated with me as the character lacked depth, hence did not make me feel the emotions they were out to portray (except for the villain and Hae-In's brother but that was so little). Going around in social media, that everyone's been crying so much seeing the lead pair - it did not work for me. I have seen men crying onscreen, in fact this is one of the best things I applaud K-dramas for - letting the men show emotions. This is one my first drama of the ML - he's good at the whole puppy eyes vibe and cute thing - but his tears really felt fake. The only point where I almost teared up was for the ending of the grandfather (chairman of Queen group).

OVERALL:
This drama has the same old ingredients with different packaging. There is nothing in this drama, that I will quote today or 10 years later. It is a good-to-average drama, if you don't watch it, you are not missing anything in terms of remarkable work in K-drama universe. My rating is still pretty basis the mechanism I have tried building, see it here: https://mydramalist.com/profile/omo-omo-omo)

WHAT I MEAN BY "MEMORABLE" DRAMA:
Read the lines below, as soon as you read it - the visual will pop up in your head, quite vividly. That's what I call the power of a good drama.

1. "Kim Bok Joo is used as shield by Jung Joon Hyeong" - Weightlifting Fairy Kim Bok Joo
2. "Let's go to the Playstore" - Goblin
3. "Gwenchana Gwenchana" - Welcome to Waikiki
4. "Samantha and Rachel" - Business Proposal
5. "All Handsome Men are my Oppas" - Kill Me, Heal Me
6. "Red Light, Green Light (Mugunghwa kkoci pieot seumnida)" - Squid Games

Then there are some shows that I cannot even say one thing cause the whole drama is iconic and a trendsetter:
Boys over Flowers, Coffee Prince, Signal, Move to Heaven, Mr Queen, Misaeng, Strong Woman Do Bong Soon etc.