Sounded good with an opening of the ML carrying his love for the FL since middle school and always secretly supporting her. The FL conveniently needing a marriage partner to avoid inheriting her family business gives him the opportunity to be with her. Throw in an obsessive actress in love with the ML and you think you have a light, mostly happy with some light love triangle romance with the FL and ML perseverance helping to drive the plot along, but no.

As you watch, the FL is increasingly awkward, more self- centered, selfish, useless and a spoiled crybaby. It's no wonder the FL's conflicting feelings had to be animated with angel / devil SD characters. With a "I'm sorry" all her problems are easily solved. What bull.

The FL barely displays any trust or love towards to ML and constantly will believe everyone but him despite all circumstances proving otherwise. The "love" scenes start feeling like it's just physical and lacking in any emotional or spiritual elements. You start hoping the ML gets his happy ending with some less torturous character [not in this story line] and... bits of a "do-over" sentiment is portrayed during a bout of convenient amnesia.