This drama is beyond hilarious. For the longest time I put off watching Shopping King Louis thinking it would be all style and no substance. This is not the case at all. The tone is light for the most part and packed full of hilarious antics from the main cast as well as the myriad of side characters all of whom are wonderful. The chaebol concept is taken and spun on its head, there is no sight of a cold or surly main protagonist making Seo In-Guk a revelation, he is so wonderfully innocent and good natured you can not help but go along with all of his shenanigans. Nam Ji-Hyun is also lovely as the heroine Kim Bok-Shil, whose brand of refreshing optimism is rather endearing. The plot is sweet enough to abate any fluff cravings but be warned there are not immense scenes of drama or melancholy to be found here. Any moments of contention or conflict are interspersed with comedy and just plain old fluff. That should not deter you, if anything this is a great watch, that won't play with your feelings (too much) but stays firmly in the realm of lighthearted comedy.