I really expected to love Secret Boutique after watching the first two episodes. This drama had all the elements to make an epic scheming and revenge filled melodrama but in the end, it just didn't live up to its potential. There are things that this drama got exactly right, but to me where this drama missed the mark is that it centered around a character I just didn't care about. I really wanted to care about her character, and I've loved Kim Sun Ah's performances in other dramas, but in this drama, even during the most intense situations, I found her to be extremely dull.

My guess is that Kim Sun Ah meant to play Jenny Jang as poker-faced and cold-blooded, but instead, she came across as robotic and with such an emotional backstory and such a fast-paced and plot-twisting story her being emotionless for the majority of the drama, besides a few restrained crying scenes, got old really quick. I felt like she was going for a similar vibe to Jang Hyuk as Pil Joo in "Money Flower" (which I LOVED) but he had so many emotions that were always noticeable right below the surface while Jenny Jang just seemed like she was on depression medication from the first episode until the very last episode only occasionally looking slightly shocked when something didn't go her way, or smirking and sneering slightly when pleased. Luckily so many of the other cast members are really exceptional and they are what kept me interested enough to keep watching.

If I had to choose a favorite character I would be torn between Jang Mi Hee and Park Hee Bon. Both of their characters are far from likable but their greed and ruthlessness were addictive to watch.
Jang Mi Hee is praiseworthy as the head of the Deo Group Kim Yeo Ok who puts success in her business before anything else, including her family. I loved watching her devious smile as she crossed lines no one would ever expect anyone but a sociopath to cross. Great villains are my favorite and she definitely falls into that category. If Jenny Jang had more of a personality and was less passive-aggressive their scenes could have been so much better but Yeo Ok's performance still shines. I also loved Park Jae Young as the Deo daughter Ye Nam. Her irrational greed and jealousy were so frustrating to watch that I wanted to reach through the screen several times and shake the hell out of her. I'm not used to seeing her as a villain type instead of the "quintessential bff" but she was perfect in this role. She didn't just play up her annoying and whiney characteristics but I also empathized. Even if I didn't like her I cared about her story and at times pitied her. I also loved her rivalry with Jenny even though she also carried the emotional weight in their scenes together too. I hope to see her in more roles as a main character.

The next characters that deserve praise are Kim Jae Young as Sun Woo who takes loyalty to the ultimate level, and the determined and strategic Go Min Shi as Lee Hyun Ji. I really loved their performances and complicated relationship. The scenes where they get to know each other better were some of my favorites in the whole drama. Jae Young nails Sun Woo's puppy-like loyalty but also his bad@ss qualities, and I found myself rooting for him much more than Jenny. I think that's because unlike Jenny he had moments where he was vulnerable and human, and that along with his backstory gave his character a lot more depth. I also loved that Hyun Ji was seemingly innocent and idealistic but usually one step ahead of everyone, and I liked watching her character evolve from being used to using others. I know Go Min Shi from one of my favorite dramas (The Smile Has Left Your Eyes) and I look forward to seeing her in more dramas. I think these two deserved way more screen time together, and their chemistry and storyline kept me interested when the rest of the plot lost some of it's spark. I wouldn't call the dynamic between these 3 a love triangle (or love square if you include Kim Tae Hoon
as Jung Hyuk) since there really isn't any romance in this drama, but it's more about devotion and support for each who they love with each character dealing with their own form of unrequited love.

The rest of the cast was good too but I wonder how much more I would have liked their performance if they got to play against a main character with more of a personality. The plot is also pretty fast-paced for the most part and has a good amount twists but as the drama went on things started to get more repetitive and less interesting until I was ultimately bored and no longer excited for the next episode to come out. Still, many of the twists are really well done, especially the first major backstory reveal which was jaw-dropping. And I didn't love the ending but the ending does make sense and wraps the story up pretty neatly, although it felt a little rushed even if I was definitely ready for it to finally be over.

Another petty complaint I have is that the "Secret Boutique" this drama refers to is mostly a glorified office and not worthy of inspiring the title name. I wish I could see more of the Boutique in action. Maybe that would have made the fact that Jenny built it with nothing more interesting too.

Would I watch this again? Maybe. I'm not sure if knowing what is going to happen would help me lower my expectations enough to like it more or just bore me for the second time. I would be curious to see if I missed anything since there are so many elements to this plot, but watching Kim Sun Ah's lackluster Jenny would probably be even less interesting the second time around. It also doesn't help that I didn't love the ending. Meanwhile, Yeo Ok is such a fascinatingly sinister character that it might be worth it just to watch her in action again. Who knew that stroking a cat and drinking tea could be so dramatic!

Overall this is a standard ruthless rich family power struggle makjang flavored with revenge that started off strong but just couldn't keep up the momentum. This really is the worst family ever on so many levels, which I found to be extremely entertaining, but because it centers around a female lead that I became indifferent to it's hard for me to recommend this drama without that warning. There's still enough to the story that I would recommend it to people who like rich family melodramas in general, it's still probably better than most in that genre in many ways, especially if you binge-watch instead of waiting on episodes as I did (which kept getting delayed). If you enjoy watching people casually do the most heinous things in the name of greed and power then there is plenty of that. I liked that I was never really sure who the good and bad guys in each situation were. It's also beautifully shot, like a film, with some scenes being visually stunning and haunting at the same time. As Aalia's Masquerade played for the final time I realized that this drama did deliver on what it was trying to do, even if I did still feel let down. Some viewers may also like Sun Ah's performance way more than I did, so it's definitely worth watching to judge for yourself. I think of this as Money Flower lite, which isn't a bad thing. It's also good to see such a female-dominated plot in general, with all of the men playing supportive roles to the women in this drama. This drama may be guilty of a few tropes but it being a female-centered drama around business and power is refreshing and unique. That alone may be enough of a reason to watch.