I was not expecting to like this drama as much as I did after reading the premise. The concept of an aspiring reporter who can't lie could have easily been treated as a silly comedy, but instead it was a very intriguing story about honesty and morality, or lack of morality, when reporting the news. They also managed to make the Pinocchio condition completely believable to me (I actually googled it by the end to just to be sure it was fake lol). From the very beginning it is clear that this drama is not afraid to take on tragedy, so it's not exactly lighthearted (have tissues on hand just in case for the early episodes). Still there are definitely laughs, and romance as well. I know many reviewers will understandably compare this to I Hear your Voice. The comparison makes obvious sense, and fans of that drama's cast and story will most likely enjoy this drama too (since the writer and some of the actors are the same). As for me, between the two, I liked Pinocchio more. It took a while for me to get into I Hear your Voice, but with this drama I was hooked from the beginning till the very end. Park Hye-ryun really knows how to blend genres well. Lots of the standard k-drama elements are included - a love triangle, parental issues, rivalries, secrets, deception, revenge - but it all still feels completely original. I had no idea what would happen next, and didn't want it all to end. The writing has something for every drama lover, and gets a 10 from me. The characters were also all well written. The entire cast did a great job, and gets a deserving 10 from me as well. Park Shin Hye & Lee Jong Suk are great together. They have great chemistry so the fact that their romance isn't always the main focus shouldn't be a huge disappointment to romance fans. I love that In Ha isn't always likable, nor is she timid, which is always nice to see for a female lead. Any Lee Jong Suk fan should definitely watch, and he does a great job taking on a complicated character while still showcasing his charm. Their triangle is completed by Kim Young Kwang who actually plays a likable chaebol. It's also nice that their friendship dynamic is as important as the romantic storyline. Then there is one of my all time favorite k-drama actresses Kim Hae Sook. I knew I'd love her character, since she never disappoints. I particularly like her when she plays more of a villain, but she was still completely different than I've seen her before (which is what makes her so awesome). Jin Kyung is also excellent as the cold hearted mother of In Ha. She was one of my favorites in the cast overall. I also really liked the family dynamic, which included some of the funniest parts. The music was great, but there weren't any memorable epic songs which is why I only gave it an 8. Rewatch value is high for me since I am already rewatching it. I was so sad when it was over, and there's so many interesting turns in the story that a second watch is still entertaining. Plus the cast is so likable, which is another good reason to want to watch it all again. Overall all I cared a lot about the characters, was engrossed in the story, and liked the themes regarding truth, integrity, and family. I also liked how it ended, and though part of me wished there were more episodes, I think it ended perfectly, and right when it should have. This is a definite, rare, 10 worthy drama for me, and one I highly recommend to all drama fans. I'd even recommend it to those who are curious to know how these dramas can become so damn addictive. I think this is definitely the kind of drama that could get a newbie hooked, and that's the truth!