If you read the synopsis, this seems like every other contract-marriage drama but this one does it very well. Although this show might seem like it'll prey on cliche tropes, it actually is one of the most charming cdramas of the year in my opinion.

Characters: First off, you have actually supportive parents. They're not the stereotypical "evil" in-laws. Both parents are good-hearted and want the best for their children and just want them to be happy.

You also have interesting side couples. At first glance, you might think a love-triangle will deter the show, but it really doesn't. At first, you might find the SML as a "bad guy" but you realize that he's actually harmless and caring deep down - it doesn't fall into the pithole of an annoying second male lead. He actually cares for the FL and her wants/desires. The love-triangle essentially stops a bit halfway through and SML starts to focus on the SFL, who is one of the cutest "best-friend-character" of the FL. Even the initially annoying Tang Ping stops her bratty nature relatively quickly and becomes a supportive character instead, Overall, the characters are very enjoyable.

The main female lead is a forceful and strong CEO while the male lead is a caring, quiet, and considerate doctor. It's nice to see more strong female leads. Even though she's assertive, Zhou Yutong is SO funny and adorable as well. So many individual cute moments + cute relationship moments. Simon Gong plays his part great as a foil to the FL. There's great character developments and you begin to see a role reversal in the later episodes which makes everything so much more quirky and entertaining. Honestly, the leads + supporting cast are done so well!

Plot: It's nothing too special but I just wanted to say that it's a very funny drama. It's not really external conflict/plot-driven but more character-driven which I enjoyed a lot. There's actually "laugh out loud" moments. The chemistry between all the characters are great (leads with each other, different combinations of lead with supporting, supporting with supporting). Small misunderstandings are resolved relatively quick so it's a nice watch most of the time. The most important thing to note which might be a SPOILER is that there's actually a time-skip which breaks this show out of the mold of a generic contract-marriage drama. I generally don't like giving a "spoiler" but I feel like this one isn't that "important" to keep hidden but it's still important to mention since potential viewers might want to know. I normally hate a plot device like this, but in Begin Again, it's done very well -- reasons are valid, characters change and grow afterwards.

However, one issue I have with the plot is the business politics side. This is the one part of the drama where it feels forced and unnatural. Character motivations are unbelievable. It's not particularly prevalent but whenever it pops up, it just makes me want to fast-forward [but it's very minimal]. Honestly borderlining unwatchable for me; thank god the romcom aspect is done well to keep me locked in.

Conclusion: Watch this for the adorable characters. Strong female lead, nice male lead, character development, likable supporting cast. Even a show that seems to have many cliches, it actually subverts many obvious ones and is a great watch. It veers away from the melodrama tropes and is fresh and refreshing.