Love Alarm is a drama that initially captivates with its unique premise and intriguing characters, but as the story progresses, especially in the first season, it starts to feel like the emotional payoff doesn’t quite live up to expectations. The first season does a great job of building relationships, exploring the concept of technology influencing love, and setting up interesting conflicts. However, by the end of the season, everyone here feel let down, as the developments seem to undo much of what was built throughout the show.