First, Start Up's first look brings its theme: to make people believe and fight for their dream. Start-Up talks about youth's passion for participating in changing lifestyle through their fresh ideas in the digital company. In a way, some parts from this drama support the purpose, but just like another 'feel-good' drama, there is much more comfort zone portrayed in the story: the 'luckiness' and comfortable environment.

This drama's problem is that it feels confused about distributing the plot's ratio between romance and a slice of life about business and economic values. Also, maybe I can be too analytical and pessimistic, but the main character has convinced me it's a toxic relationship. The closure doesn't convince me otherwise enough.

I'll point one of the biggest reasons I think so. During the conflict with his father, Nam Dosan said that he doesn't want to be his trophy and pride, making him feel obligated to meet certain expectations. Clearly, what happened in their family is quite bad. No freedom for Dosan to think of himself since he won the Math Olympiad. However, he said the same line to Dalmi. The reason is that he feels good about Dalmi to boast about him? Why? Is it because he loves her? Doesn't he think it would turn out worse since family love and relationship one are different? Whoa, I am disappointed.

As for Han Jipyeong, I think he makes such a strong impression that everybody has second lead syndrome now. I don't know what to comment about him. I really think his relationship with Grandma is really precious and makes the drama heartwarming. Not everything is about money. I too, think, he is he rightful one to claim as Dalmi's love. However, most of the act in the present that comforts Dalmi at the moment is for Dosan so fair enough. Jipyeong would always be Dalmi's first love right?

I am glad I finished this actually, I think I would drop it. Thanks for this drama, I get more glimpse of business and I can't wait to start mine, maybe?