This drama was aired at an appropriate time. Indeed, we are dealing with concerns of choosing the right products from loads of it in the market at present. As consumers, customers, or clients, we care for the most effective and quality goods within our buying capacity while business owners are mindful of the sales and profits, regardless if they are doing an honest business. In this scenario, it's inevitable for a brand war, and naturally, brand owners would seek the help of either marketing professionals or famed social media influencers. But before that, it's imperative to secure your intellectual property and have it legally registered to the concerned organizations for authentication of ownership. This is where the story of this drama revolves and places the main leads in a situation of soul-swapping, revenge, betrayal, and romantic encounters.

Lomon, wow, I think he's a hot young man with an absolute talent in acting. You'd agree with me if you were done watching this. He doesn't have the most perfect look but he has a good register on screen. I don't know if I am over-praising him right now, but my impression of him was his presence would not miss your eyes. I'd like to see him in a chaebol role someday for my confidence that he can perfectly justify the role of an elite. Kim Ji Eun has a good reputation in acting. It was just here in the soul-swapping scenes, that her portrayal was a little persuasive. I was having a hard time convincing myself to see her as the character of So Eun Ho compared to her original role slaying a complete immersion as someone with the biggest annoying self-righteousness and arrogance.

The conflict of revenge came unpredicted to me and it was an impressive crisis plot development. Other dramas use manipulation to fool you, not the case here. I was caught off guard and didn't see the two main leads seriously clashing and intensifying a big tension between them in the remaining episodes. For how it will be resolved, suit yourself to watch it.

I appreciate this drama for the theme itself. The elements of humor, conflict, plot, and portrayal have gone passed the metrics I set for enjoyment. Then again, seeing branding and/or marketing as the focus of the story appeared to be fresh hence, attracted my attention as someone expanding my interests to other dramas taking the risks of producing the non-traditional.