The show starts of pretty weak, the first 3-4 episodes aren't really that good, althoguh they do decent work to set up all the characters and such.
Then the good parts of the show starts. It's nothign groundbreaking for the most part, and filled with cliches, but I wnat to highlight a few real god things:

1) The FL is strong, but has her clear weaknesses. She has a few very clearly defined flaws that occasionaly bite her i nthe ass (read contracts fully before signing them girl) she is in no ways a pushover, and whiel she gets to be somewhat dependant on the ML in the way peopel would be in a relationship, she is still clearly her own person, with her own ideals and her own way of doing things, and she isn't just deadlocked without the ML solving her problems (he does multipel times, but not because she wasn't willign to solve them herself)

2) The ML has emotions. He starts of as the clicheed cold rock CEO at the beginning, but after 5 or 6 episodes he starts to warm up. And not only towards the FL, but in general. And not just positive emotions either, he just starts displaying the full set of human emotions.

3) While they grab nearly every cliches in the book (no amnesia though thankfully), they resolve a lot of them a lot better han they are suauly resolved, and

4) he whole show atfer the first few episodes just has a good flow of events. You don't feel like it's stuck on one problem or situation for to long.

5) They do a lot better than some other shows (especialy korean ones) to show us the characters working on solutions to a problem instead of just mopping over the problem all the time. And not all of their solutions even work, some of them run basically head first into a wall withotu solving anything, but at least the characters tried instead of beeing deadlocked just lookign at the problem.

6) If you like Kissing scenes, this show has a LOT. And they are msotly pretty good too. And with a lot I don't mean slightly above average. At a rough estimate I'd say before they get together properly they kiss as much as more than half the romances I've seen kissi n total. After they get together i'd say they kiss more in any given episode than half of the lead couples of other romances kiss in the entire drama.


Now to the two main problems I had with this show.

1) As mentioned earlier, the first couple of episodes aren't that great. not 'stop watching' bad, but just not that good.

2) While they manage to nearly completely stay away from stupid cliches and problem handling, they fall for one classic pitfall. After their marriage contract is relvealed in public, they for some unfathomable, unexplained reason can't just solve it by lying. Liek their whole marriage contract was based on both of them willingly lying to the public and faking the relationship. WHen someoen revelas the contract, they could solve 95% of the backlash by simpyl stating 'no, thath's not true' or 'no, that was a joke' and go on with it. And at the point it gets revealed they are a loving couple for plenty of episodes already, with their friends constantly complaining because they show so much affection in public. they have no problem whatsoever proving that they are in a real relationship. Why can't they say that was true from the begining??????



TL;DR:
Different spin on cliches, and overall a really good show as contract marriage shows go.